BTS V Becomes Global Ambassador For Jinro Soju, Strengthening Brand’s Worldwide Expansion
Being one of the famous artists around the world, Bts V will help the brand gain greater recognition among international customers.
BTS V Aka Kim Tae-hyung, has been designated the new global representative for Jinro, one of the world's famous brands in soju. This means that HiteJinro has taken a step towards strengthening its global marketing operations and spreading Jinro globally to a younger audience.
V's recruitment was made while Jinro has been establishing its market position amid the growing popularity of Korean culture and K-pop. Being one of the famous artists around the world, V will help the brand gain greater recognition among international customers.
According to the parent company of Jinro, HiteJinro, BTS member is the laid ambassador of Jinro as the brand wanted such kind of person to represent it."V" is an outstanding artist who embodies the brand values and perception Jinro pursues," said Hwang. "The forthcoming collaboration with V is meant to enable Jinro to communicate with consumers around the world and continue the expansion of its brand based upon the leadership position and heritage it holds."
