Devisa Jewellery has launched its second outlet in Sector-18, Noida. Bollywood actress Huma Qureshi was the special guest and she was among the highlights of the launch event. The new store was inaugurated in the presence of Bollywood actress Huma Qureshi. Alongside this, the company announced plans to further expand its business in the Delhi-NCR region. After opening its first outlet in Karol Bagh this March, Devisa Jewellery has now made its debut in Noida. According to the company, the next store is scheduled to open in Pitampura in October, followed by plans to launch three more outlets in the NCR region. The brand has announced plans to open three additional outlets in the NCR region.
Devisa Jewellery is gaining attention for its ‘TRUE 0% Making Charge’ offer. The company notes that making charges significantly impact the total bill when purchasing jewellery. Keeping this in mind, the brand has adopted a 0% making charge model. Vikas Garg, Founder and Director of Devisa Jewellery, stated that their aim is to provide customers with a transparent shopping experience alongside pure, hallmarked jewellery. He mentioned that the expansion into Noida followed the positive response received by the Karol Bagh store.
Vikas Garg on Devisa Jewellery's 0% Making Charge Vision
Vikas Garg, Founder & Director, Devisa Jewellery said, "Jewellery is a very beautiful emotion. We all want to get dressed up well and wear jewellery, which is pure and authentic. I still remember the day one of my customers complained about high making charges she had paid for a piece which didn't deserve that labour. We struggled our way to ensure that we operate at the minimum margins as possible and sell jewellery at 0% making charges. It's a hard but possible proposition".
Offers on 22-Carat Jewellery and Gold Coins
A special offer has been introduced for customers to mark the opening of the Noida store. Under this initiative, the ‘TRUE 0% Making Charge’ offer applies to 22-carat hallmarked gold jewellery and gold coins.
Objective of the Offer
According to the company, the offer aims to make purchasing gold jewellery easier for customers. Devisa Jewellery states that its business model is built on high-volume sales and low margins.
Special Shop & Win Campaign for Customers
A ‘Shop & Win’ campaign was also organized for customers during the store launch. Under this campaign, customers purchasing jewelry worth ₹10,000 or more have the opportunity to win various prizes. According to the company, the prizes include:
- 5 Toyota cars
- 5 LED TVs
- 5 Refrigerators
- 5 Microwaves
Plans To Open More Stores In The NCR
After launching a new outlet in Noida, Devisa Jewellery is now preparing to expand its reach to other areas of Delhi-NCR. The company's next store is set to open in Pitampura. The brand focuses on hallmarked jewellery, price transparency, and providing a seamless shopping experience for customers.
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Modern Designs Blended With Traditional Craftsmanship
Devisa Jewellery offers jewellery that combines modern designs with traditional craftsmanship. According to the company, its jewellery is suitable for daily wear as well as for gifting, weddings, and special occasions.
Another Step Towards Expansion
With the launch of the new outlet in Noida Sector-18, Devisa Jewellery has taken another step towards expanding its presence in Delhi-NCR. The company plans to further expand its footprint across Uttar Pradesh and other parts of the NCR in the near future.
