Tata Consumer Products introduces Tata Tea Premium Street Chais of India at the Delhi Metro, The City's Lifeline.
Delhi, 12th March, 2023: A line of teas showcasing the distinctive flavours drawn from the streets of India was introduced by Tata Consumer Products Ltd as Tata Tea Premium - Street Chais of India. Mr. Puneet Das, President – Packaged Beverages (India and South Asia), Tata Consumer Products, revealed the new tea line at the launch event, which was hosted at Sultanpur Metro station. The brand's Delhi pack, which celebrates the Delhi Street Chai and iconic Delhi landmarks, was wrapped around the Delhi metro at the launch event, making it a very unique experience. While riding from Sultanpur to Lok Kalyan Marg metro station, rapper RCR Rapstar performed a specially written rap song that reflected the vibrant essence of Delhi's street chai culture in order to advance this strategy.
In addition to evoking pride and nostalgia, the Tata Tea Premium Street Chais of India collection also brings to life the bustle of the city streets with its iconic street chais. Tata Tea Premium is known for its "hyperlocal" approach to creating distinctive blends. By delivering flavours from four various regions of India to clients' homes, the brand hopes to provide them with this experience. The line-up consists of four recognisable varieties: Kolkata Street Chai, Mumbai Cutting Chai, Purani Dilli ki Mithai Chai, and Hyderabadi Irani Chai. These flavours are inspired by the distinctive tastes found on Indian streets.
