iPhone 18 Pro, Pro Max 2026: Price, Features, Specifications & More
By most estimation, Apple has scheduled to unveil the next generation of iPhones on September 9th, 2026, as they traditionally do. For example, September marks the time when Apple launches products as part of their autumn announcement schedule. They traditionally include the annual introduction of both a new iPhone and a new Apple Watch (or new products like their AirPods). Apple has typically scheduled its iPhone product launches within the first two weeks of September, although they’ve held launches on Tuesdays or Wednesdays.
Based on Apple's past experience, they have never released an item on the same day as any Federal Holidays. Therefore, September 8, 2026 is highly unlikely as a product launch day. Apple has done at least one other major launch on the following day after a Federal Holiday and thus September 9, 2026 looks to be the frontrunner for launch date given history.
The Fall Event Will Feature Three Premium Phones
1. iPhone 18 Pro
2. iPhone 18 Pro Max
3. Foldable iPhone Ultra (rumored).
Apple may soon offer their new foldable iPhone foldable smartphone to the market. This could be one of Apple’s largest hardware launches ever. Many are jumping into the market for a device that folds into a phone, with Samsung and Motorola leading the charge.
