GLIDA Formerly Fortum Charge & Drive India, Electrifies India's Mobility Future With Its Transformative Vision

Awadhesh Kumar Jha, Executive Director of GLIDA, expressed excitement about the new brand identity, which represents the company's purpose of creating a robust runway for the swift take-off of electric mobility into the mainstream. GLIDA aims to lay a strong foundation for the rapid integration of electric mobility, ensuring the best interests and value propositions for customers. The tagline 'All lights green' signifies GLIDA's commitment to envisioning a road without barriers or stops.

Also Read: Creators Marketing Solutions Pvt Ltd Expands Global Operations To New Heights

Since its establishment in 2017, GLIDA has experienced impressive growth, expanding from a small number of charging stations to a notable portfolio of over 450 public EV charging points. The company remains committed to its core mission of advancing EV mobility and contributing to a cleaner future.

With GLIDA, customers can expect a transformed experience across various touchpoints. The new brand image will be integrated into the website, emails, blog posts, advertising materials, video scripts, social media captions, printed materials, and other communication channels. Implementation of the new brand identity across the charging network has already begun, reflecting the transformed look, feel, and ethos of GLIDA.

GLIDA's charging stations offer advanced features such as intelligent charging algorithms, remote monitoring, and user-friendly interfaces. By leveraging cutting-edge technology, GLIDA ensures that EV drivers can conveniently charge their vehicles, reducing range anxiety and facilitating a smooth transition to emission-free transportation. The company aims to be recognized and trusted as a business that helps customers achieve carbon neutrality by decarbonizing their mobility needs reliably and cost-effectively.