Baskin Robbins Targets Strong Expansion In Delhi / NCR Through New Products And Parlours
New Delhi, April 13: Baskin Robbins, one of the world's largest ice cream chains, is experiencing a surge in demand for ice cream in Delhi and the National Capital Region (NCR). To cater to this growing demand and evolving consumer preferences, the brand has expanded its product line with newer formats and flavors. The brand has announced the launch of several product categories and new flavors for the summer season.
Baskin Robbins already has 60 parlors across prime locations in Delhi and NCR, with 30 of them located in Delhi alone. The brand has a total of 269 locations in the northern region and over 850 locations nationally. It plans to further expand its footprint in Delhi and NCR by adding 10-12 parlors every year. Baskin Robbins has consistently grown its network and appeal among younger consumers through well-thought-out products and targeted marketing initiatives. It also retails through leading supermarket chains, modern trade stores, general trade stores, and food service accounts such as hotels, restaurants, and caterers.
