MG Motor Launches StudioZ, An AR/VR Experience Center, Merging Technology And Automotive
MG Motor India, a renowned British automobile brand, has inaugurated MG StudioZ, a unique and immersive experience that utilizes the interactive capabilities of virtual reality and augmented reality to engage car enthusiasts. MG StudioZ offers various features including a digital running façade, video wall configurator, and a VR/AR zone with a mega visualizer. The studio also showcases a range of MG merchandise, allowing customers to express their love for the brand and take home a piece of the MG experience.
The concept of MG StudioZ caters to the preferences and aspirations of the modern urban buyer, who is tech-savvy and passionate about automobiles. It aims to provide a dynamic and intimate digital environment that resonates with this target audience. The inaugural event at MG StudioZ features the recently launched Comet EV, a Smart Electric Vehicle for Urban Mobility, and the ZS EV, India's first Pure-Electric Internet SUV.
