Attic Salt: Local Artisans, Sustainability And Affordable Luxury In The Indian Fashion Industry
Attic Salt is a unique fashion label founded by the husband and wife duo, Vimarsh and Alpana Razdan. The brand has been gaining popularity due to its focus on sustainability and keeping the local artisans' work relevant in modern India. Attic Salt offers elevated designs, size inclusivity, customization, and quality at an affordable price, making customers feel exclusive and special.
With a collective 40 years of work experience, including stints at leading global fashion houses like Marc Jacobs, DVF, Karl Lagerfeld, and Paco Rabanne, the duo launched Attic Salt in 2018 with the aim of bringing the latest international fashion to the doorstep of the Indian consumer. Attic Salt's creations feature beautifully handcrafted techniques blended with elegant silhouettes, resulting in a perfect amalgamation of local and global fashion.
The co-founder of Attic Salt, Vimarsh Razdan, said, "We started Attic Salt to bring to the surface the beautiful work of local artisans and make it relevant in modern India, where Western wear is becoming a large part of our daily lives. Our prime objective is to make every customer feel special, and we do this beautifully through our affordable luxury pieces that can transition from day to night with utmost ease."