Blue Star Limited Unveiled New Line Of Affordable And Best Room Air Conditioners
Blue Star Limited has launched a new comprehensive range of ACs, including a 'best-in-class affordable' range and a 'flagship premium' range for the summer season. The company has launched nearly 75 models across the spectrum of the inverter, fixed speed, and window ACs, catering to every consumer segment and price point. The company has also deployed a Total Cost Management (TCM) program to maximize efficiency across the entire cost-value chain to achieve cost leadership.
Blue Star Climatech, a wholly-owned subsidiary of Blue Star Limited, has set up a state-of-the-art manufacturing facility in Sri City. The new automated and smart factory is equipped with the latest automation techniques and tools for its assembly line and material handling, among others, and has extensively deployed a slew of initiatives toward IoT and digitization. The plant will enable efficient logistics management for the company by ensuring speedy movement and containing costs, and benefit the local communities in and around its vicinity.
