In an era where precision targeting and captive audience engagement define advertising success, Sajid Qureshi has emerged as a pioneering entrepreneur, seamlessly blending his multifaceted expertise in film production, digital media, and hospitality into transformative ventures. As Chairman and Co-Founder of Fodxpert Ally Pvt Ltd alongside Khushi Singh, Qureshi has successfully steered the brand Fodxpert through five impactful years, establishing one of India’s most innovative and high-ROI Digital Out-Of-Home (DOOH) advertising ecosystems, strategically placed inside premium restaurants where consumer attention reaches its peak.
Fodxpert is far more than a conventional advertising platform. The company uses a created and selected DOOH network featuring digital screens powered by AI technology placed right at eye level in more than five hundred prestigious restaurants in the most important cities of the country like Mumbai, New Delhi, Gurgaon, Noida, Bangalore, and Hyderabad. In such a way, brands can be easily seen by customers which is crucial for those firms that aim at rich customers with high income. The solution is effective because every visit of a customer to a premium restaurant is regarded as a promising opportunity to target the audience with ads because the customers here spend a noticeable amount of time. Ad messages in this case have much higher chances to succeed as customers are willing to get the information about luxurious products and services in such situations.
Sajid Qureshi’s leadership has been instrumental in navigating early challenges. Onboarding premium restaurants required building deep trust, addressing concerns around brand identity, ambience preservation, and customer experience. Working closely with Co-Founder Khushi Singh, the team developed a mutually beneficial revenue-sharing model that allows restaurants to monetize their space without any intrusion — installing high-quality 55-inch HD screens at no cost to partners while enabling them to showcase their own promotions alongside brand content. This win-win approach turned initial hurdles into a robust, scalable network.
Co-Founder and CEO Khushi Singh has dramatically impacted Fodxpert's journey along with the founder. From bringing top restaurants and big brands on board to creating lasting relationships within the business world, she has always endeavored to grow the company further and achieve consistent yearly growth. Her leadership, operational strength, and commitment towards the brand have helped Fodxpert establish itself as one of the emerging names in the DOOH advertising space across India’s metro cities.
A defining milestone in Fodxpert’s evolution has been the successful development and deployment of its proprietary, in-house screen management software. Now that an internal technology team has invested three years in development, the platform offers centralized real-time monitoring, flexible ad scheduling, performance analytics, and easy integration in different locations. All this technology has created a situation where the company can easily scale up during the next phase of its growth.
With strong foundations in place, Fodxpert is now accelerating expansion. The self-funded model underscores Qureshi’s confidence — drawing on his personal investment and entrepreneurial vision across ventures like Inbox Pictures, Buzzzooka, T3 Streaming, and B3 Hospitality. This diversified portfolio, which ranges from film production to digital entertainment to hospitality, creates synergies that increase Fodxpert's access to top networks and new storytelling capabilities.
The path of Sajid Qureshi shows a wider philosophy of building businesses that last forever. The restaurant sector continues to thrive since people use them as places to socialize and experience different types of food, brands are always in search of the best visibility of their products, and people prefer real-life experiences to any other form of communication. Fodxpert capitalizes on this reality by creating a lifetime-value advertising infrastructure where dining seamlessly meets brand storytelling.
As Qureshi looks to the future, his vision remains clear and ambitious: to establish Fodxpert as India’s dominant restaurant DOOH powerhouse and a globally respected premium audience platform. With five years of proven execution, proprietary technology, an enviable brand roster, and disciplined expansion strategy, Fodxpert is not merely participating in the evolution of out-of-home advertising, it is redefining it, one premium dining table at a time. Under Sajid Qureshi’s leadership, this innovative media venture stands poised to transform how brands connect with India’s most valuable consumers.