Miele, a German premium home appliances firm, has expanded its operations in India by launching a new Exclusive Showroom at the Plaza Mall, Sushant Lok Phase I in Gurugram. The new showroom will make it easier for customers in Delhi NCR to access Miele’s high-quality home appliances. The showroom was opened by Mr. Sawaya Sawaya, Managing Director, Miele UAE & India, as well as Mr. Sunil Punia, Country Manager, Miele India. This opening is in line with the increasing commitment of the company to establish its presence in India’s growing market for premium home appliances.
The showroom has been designed as an experiential retail concept that allows customers to examine the Miele appliances and learn about their design, features and technology. The showroom is aimed at homeowners, architects and interior design professionals who are seeking premium appliances for their homes. The growing luxury residential market in Gurugram, corporate footprint and evolving urban infrastructure is providing new avenues for luxury home and lifestyle brands.
Given the fact that people are increasingly looking for home appliances that blend design, functionality and advanced technology, Delhi NCR is a vital market for its expansion in India. In addition, this new showroom is an important step for Miele as it expands its presence in the country, having begun its journey from Delhi NCR. With the opening of the store in Gurugram, the company would like to strengthen its ties with customers, channel partners and designers.
At the launch, Mr. Sawaya Sawaya stated: “Miele's journey in India began from Delhi NCR, where we started our operations to serve a new generation of sophisticated customers. Then, India became one of the important markets for Miele. Opening this Exclusive Showroom in Gurugram marks our next step of expansion, showing our commitment to this country."
The Gurugram showroom consists of a kitchen section that offers the best Miele built-in appliances. The collection of appliances includes single ovens, steam ovens, microwave ovens, cooker hoods, hobs, dishwashers, coffee machines, refrigerators, and freezers, as well as wine coolers. A live kitchen studio with a Miele cook is one of the highlights at the showroom. Customers have an opportunity to see the appliances in action during the live cooking demonstrations. The interactive format will help customers understand how various devices can help them meet their cooking needs.
Apart from appliances designed for the kitchen, the showroom has washing machines, tumble dryers, and ironing machines for clothing care and general household needs. Speaking about the launch, Mr. Sunil Punia stated, “The launch is a sign of our belief in the high-end market and our desire to further expand Miele’s footprint in the Delhi NCR. The new showroom is an experience that would amaze the consumers with design and technology, and which would give them the chance to see different things through expert assistance and captivating retail activities. We hope to connect with sophisticated consumers and professionals and help them accomplish their ideas of perfect homes.”
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Mr. Dawar, MD, Dawar’s Open World, echoed the sentiments of Mr Punia and spoke about the opportunities in the premium segment of consumers in India. “Our partnership with Miele is a testament to our common belief in the luxury market. The showroom is our vision of a space where clients, architects, and designers would interact with Miele’s stunning built-in appliances and receive expert recommendations,” he concluded.