BTS V Aka Kim Tae-hyung, has been designated the new global representative for Jinro, one of the world's famous brands in soju. This means that HiteJinro has taken a step towards strengthening its global marketing operations and spreading Jinro globally to a younger audience.

V's recruitment was made while Jinro has been establishing its market position amid the growing popularity of Korean culture and K-pop. Being one of the famous artists around the world, V will help the brand gain greater recognition among international customers.

According to the parent company of Jinro, HiteJinro, BTS member is the laid ambassador of Jinro as the brand wanted such kind of person to represent it."V" is an outstanding artist who embodies the brand values and perception Jinro pursues," said Hwang. "The forthcoming collaboration with V is meant to enable Jinro to communicate with consumers around the world and continue the expansion of its brand based upon the leadership position and heritage it holds."

As the face of Jinro, V will take part in numerous campaigns, marketing promotions, and projects aimed at boosting Jinro's connection with consumers in the outer markets. The company believes that V's celebrity status and chic image correspond with Jinro's young and stylish brand image. 

His unique fashion sense, brilliant ideas, and huge fan base have made V one of the most wanted ambassadors in the show business. His cooperation with Jinro will definitely increase its recognition and reinforce its position of the top soju maker in South Korea.

Jinro hopes this partnership will provide the opportunity to reach new consumers, introduce Korean culture to the world, and continue the expansion into international markets using the power of influence of V, which is unmatchable in the world.